Our Story
The Story behind Guilt & Class
This brand wasn’t born out of a marketing plan.
It started in the middle of real life—spilled milk, back-to-back meetings, dinner table talk.
I’m Ankit Gulati. I’ve spent years helping businesses untangle big, complicated problems. But the idea that stuck with me didn’t come from a boardroom.
It came from home…
From my wife, who’d light up in a dress—then fidget because it didn’t feel right.
From my mother, quietly tugging at her kurta to make it sit better.
From my sister, who after juggling n things, didn’t have time for clothes that made her work harder.
And now, from my daughter—just 2.5 years old—choosing her colors like it’s a superpower…
That’s when it hit me:
Fashion isn’t just about looking good. It’s about feeling right. And most of what’s out there? Misses the mark.
That’s why we built Guilt & Class—to fix what’s broken…
Because the industry keeps swinging between extremes:
Overpriced “luxury” that’s all label, no substance. Trendy fast fashion that falls apart after three wears. We wanted something else. Something better.
We built this brand around one clear belief:
Clothes should work for women—not the other way around!
Guilt & Class isn’t just a label. It’s a shift.
From throwaway fashion to thoughtful design.
From trends to timeless.
From compromise to confidence.
In a world of too much or not enough, we try to offer something in-between—something that just fits.
And if there’s any guilt, it’s only in how long it took to make this happen.
The class? That was always there.
Beyond Fashion: The Guilt & Class Philosophy
Guiding principles that shape what Guilt & Class creates and why it exists.
